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Digital Marketing Vs Affiliate Marketing

Digital Marketing Vs Affiliate Marketing

Affiliate Marketing Vs Digital Marketing

Marketing is an important practice to make your potential customer aware of the product you want to sell. With this practice or strategy, you identify the customer’s requirements and satisfy them by providing what they want.

The two popular marketing categories are digital marketing and affiliate marketing but what exactly is the difference between both marketing strategies. In this digital marketing vs affiliate marketing discussion, we’ll try to explore the major difference between affiliate marketing and digital marketing.

What Is Digital Marketing?

Digital marketing which is also known as “Online marketing” is a form of marketing that uses the internet and digital form of communication. To promote their business or product to their potential customers.

What Is Affiliate Marketing?

Affiliate is another model of marketing where you will be paid by companies for promoting their business, services, or products online. Essentially, affiliate marketing is a type of digital marketing where affiliate partners perform online marketing with the ultimate goal to generate traffic or sales.

So let’s move forward to know the exact difference between Affiliate marketing vs digital marketing.

Difference Between Digital Marketing Vs Affiliate Marketing

To differentiate affiliate marketing and digital marketing, we’ll try to explain some important factors of both including components, ownership, and required skills.

Components Of Digital Marketing And Affiliate Marketing

Affiliate marketing & digital marketing both use different types of components in order to attract a maximum number of customers to their service or products. Let’s see the key difference between digital marketing and affiliate marketing.

Components Of Digital Marketing

Firstly if we talk about digital marketing, you’ll need several components at various stages of your digital marketing strategy. However, you will need several tools and platforms for a strong strategy to promote your product to beat your competitors.

Digital marketing includes paid as well as unpaid channels for promotion. Some of the tools are below outlined.

  • Search Engine Optimization (SEO): SEO or search engine optimization is an organic form of digital marketing. There are some use of unpaid strategies to increase the traffic on the webpages by improving their search engine ranking.
  • Social Media Optimization or Marketing (SMO or SMM): Taking advantage of using social media platforms like Facebook, Instagram, Twitter, etc. It helps you improve your brand awareness and gives you an online presence is called social media marketing.
  • Pay-Per-Click (PPC): This is a common but paid method of promoting your service for getting quick results. Some of the major PPC service providers are Goods Ads and Facebook Ads.
  • Content Marketing: The process of boosting brand awareness and online presence through content is called content marketing. It could be done in various ways such as video, blog, infographics, brochures, and newsletter.
  • Email Marketing: Companies and organizations send emails to their targeted audience with their latest discount and offer to attract them. Such mail contains links to redirect users to their store page.

Components Of Affiliate Marketing

Now, in analyzing the difference between digital marketing vs affiliate marketing, it is time to see what components make affiliate marketing different from the other form of marketing.

Affiliate marketing is actually a type of assistive marketing strategy to redirect the audience to a broader channel of marketing or a store for product sales. Usually, Affiliate marketing has three main components that we have below outlined:

  • Customer: Customers are the people who purchase the product by influencing the structure of affiliate marketing. The customer might have been redirected to the store page through a blog.
  • Affiliate Marketer: This is a person who is performing all the digital marketing strategies to convert a potential customer to a buyer. As we mentioned earlier, affiliate marketing is a part of digital marketing. So the affiliate marketer can use all the components and tools that a digital marketer use.
  • Product/Service Owner: The product or service owner is the actual creator and seller of the product. They pay some commission to the affiliate markets for each conversion via their affiliate link.

Ownership: Difference Between Affiliate Marketing vs Digital Marketing

In digital marketing, you can be the owner of the product you are marketing online through several mediums. Whereas, in affiliate marketing, the product doesn’t belong to you. You promote the seller’s product so a customer purchases it through your link and you will get a commission from the seller. So that’s how ownership is one of the major differences between digital marketing and affiliate marketing.

Skills Required: Digital Marketing vs Affiliate Marketing

For digital marketing, you will need to know SEO, SMO, and knowledge about analytics to analyze the performance of your online marketing campaign.

Another major difference between affiliate marketing vs digital marketing is as an affiliate marketer you must be good at relationship building. Besides, your convincing skill should be good so you can convince your audience to purchase the product. Besides, what is actually common between digital marketing and affiliate marketing is in affiliate marketing. You can also use digital marketing strategies and tools including SEO, SMO, etc.


Hopefully, now you are well aware of all the major differences between digital marketing vs affiliate marketing. Affiliate marketing refers to an online marketing strategy where you earn a commission for each payment made through your affiliate link. Where, digital marketing references various online avenues including social media, videos, blogs, SEO, etc.

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